Tell us about where you studied and some of your highlights and favourite lecturers.
I studied at Bezalel Academy of Arts and Design, and my favorite lecturer was Dani Bacon, who taught me in the Indie Games course and the Art and Interaction course. He was one of those rare teachers who truly inspire, putting his whole heart into every student. With his background in computer science and gaming, he introduced me to new perspectives that were completely fresh for me at the Academy. I was excited to use my skills to create interactive experiences where design truly comes to life.
What weird and wonderful things are you obsessed with right now that inspires your creative work?
Music has always been a source of inspiration for me, and I never design without it. I’m sure my friends at the studio can confirm that. I really enjoy Pink Floyd and can listen to their songs on repeat. The Great Gig in the Sky is my favourite. I also love R&B soul.
Favourite travel destinations that inspire you?
I wouldn’t say I travel a lot, but I always enjoy visiting Europe. My first trip to London was an absolutely overwhelming experience. Since then, every time I visit London, I make sure to check out the Tate Modern for new exhibitions. I believe there’s no other place like London for designers, with so much print on the streets, especially the long walls in Shoreditch covered with posters torn by wind and rain. I still love going back whenever I can, but my dream destination is Tokyo!
Tell us about your tools / what tech, programs, equipment and environment do you do your best work in?
I work with a wide range of programs and enjoy experimenting with different mediums and techniques. My projects range from posters and motion design to illustration, 3D design, and even game design. The three favorite programs are InDesign, After Effects, and Cinema 4D.
Which 3 creatives do you look up to and why?
I’m inspired by three designers: Michael Bierut, who is a legend in the design world, making so much with minimalist solutions. A great example of a smart designer; Dase Boogie, a motion designer whose motion literally feels like it gives life to vector forms, seamlessly connecting motion design with sound; and Jerry-Lee Bossman, whose use of color is stunning and never fails to impress and excite me.
What are your biggest hopes and dreams for 2025, both for the world and your career?
Every year, I feel that our work as designers expands even further. As everything moves into the digital world, we have more creative freedom than ever before. I see great potential in the use of AI, as it helps us overcome technical boundaries and gives us more time to focus on the creative process. Motion design has also become an essential part of visual identity. It opens up new possibilities for storytelling and communication, helping brands express ideas in ways static design never could. While there’s less space for print today, screens give posters the ability to tell more through movement.
With the rise of social media, kinetic identity is no longer something exotic but a fundamental requirement for any brand that wants to stay relevant in a rapidly changing world. Koto Studio is a great example of a modern approach to branding. I’m working to strengthen my portfolio with projects that combine branding and motion, aiming to join the top studios I’ve dreamed of since my first day at the Academy.
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