London-based paper artist and designer Samantha Quinn turned a handmade hobby into a thriving creative practice — and in the process, co-founded the global Paper Artist Collective. In this interview, she shares how backpacking through Australia with a scalpel and a sketchpad sparked a career-defining moment, the lessons she’s learned about pricing, precision and perseverance, and why creative collaboration is central to everything she does.
Can you tell us a little about your first few steps in your career. Was there a moment or experience when you realised this was what you'd do as a career?
After graduating from Falmouth University with a degree in Graphic Design, I moved to London and began looking for internships. My first job was with Agent Provocateur, which gave me a solid foundation in the industry. However, London was expensive, and to save money, I started making handmade gifts for friends and family. Having always used scalpels and mock-ups in my design work, paper cutting felt like a natural extension of my skills. I became obsessed with the craft, spending every spare moment drawing and cutting. The real turning point was in 2015, when I traveled around Australia with my scalpel and cutting mat, creating art wherever I could. That year of exploration and the subsequent founding of the Paper Artist Collective with Kristine Braanen solidified my passion and made me realise that paper art could be more than just a hobby—it could be my career.
What lessons from your career have most shaped your style and approach?
One of the biggest lessons I’ve learned is the importance of collaboration. My first commercial paper art job came about because I worked with other artists to bring the project to life. I also learned the value of pricing work properly—early on, I underquoted due to inexperience, but that first job opened doors. Additionally, my background in graphic design has influenced my style, giving me a strong sense of composition and precision. I’ve learned to embrace both the meticulous nature of paper cutting and the need to take creative risks.
Tell us about the core values or philosophies that guide your creative practice.
One of my core values is craftsmanship. Everything I create is meticulously hand finished, and I take pride in the precision of my work. Another key philosophy is community; I believe that creativity thrives in collaboration, which is why I founded the Paper Artist Collective. Lastly, I always strive to push boundaries with paper, experimenting with structure, scale, and texture to challenge traditional perceptions of the medium.
What needs to change, so emerging and under-represented creative professionals have more opportunity, are seen and heard?
There needs to be greater accessibility and inclusivity in the creative industry. Many talented individuals don’t have the financial means to take on unpaid internships or invest in self-promotion. More funding, mentorship programs, and visibility for underrepresented artists would help level the playing field. The industry also needs to recognise and support diverse artistic voices rather than always relying on established names.
How important is it that creative professionals find their unique voice?
It’s crucial. A unique voice is what sets an artist apart and makes their work memorable. When I started paper cutting, I was inspired by many paper artists, but over time, I developed my own distinctive approach. Finding your voice isn’t just about style; it’s about the stories you tell and the emotions your work evokes. Authenticity resonates with audiences and clients alike.
Looking ahead, what do you think are the key factors that will influence change for creative professionals?
Technology and social media continue to shape the creative landscape, providing artists with platforms to showcase their work globally. Sustainability is also becoming a major factor, pushing creatives to explore eco-friendly materials and processes. Additionally, there’s a growing demand for handmade, tactile work as a response to digital saturation, which could open more opportunities for paper artists like myself.
How much does your city influence your work?
London has been a huge influence on my work. It’s a city filled with creativity, from the galleries and exhibitions to the incredible design studios and independent artists. The energy of London, its diversity, and its ever-changing landscape keep me inspired. I’ve also had the chance to collaborate with amazing brands and fellow creatives, which has shaped my artistic journey. My most requested item to make from paper so far has been Big Ben.
How much does your culture influence your work?
My culture and personal experiences play a significant role in my work. Growing up with an appreciation for art and craftsmanship has shaped my approach. My time in Australia also influenced my perspective, exposing me to different artistic styles and encouraging me to push my boundaries. The global nature of the Paper Artist Collective also means I am constantly inspired by artists from different backgrounds.
Tell us some of your favourite, creative professionals and inspiring places in your city!
Living in London, I feel incredibly fortunate to be part of such a dynamic creative community, surrounded by world-class institutions and talented artists. However, my greatest inspiration comes from the members of the Paper Artist Collective. Their diverse and boundary-pushing work continually motivates me, and while it’s difficult to single out individuals, the collective as a whole plays a vital role in my creative journey. Seeing the incredible pieces our members produce fuels my passion and encourages me to explore new techniques. I particularly admire the work and journey of Edinas Paper. Edinas, like me, is both a mother and a businesswoman, and she has built an impressive studio in Hungary. Her team creates stunning window installations and has mastered the art of large-scale production while maintaining a strong creative vision. I aspire to grow my own studio into a larger creative team like hers one day.
What should emerging creative professionals keep in mind as they begin their design career?
- Stay curious and never stop learning. The creative industry is always evolving, so it’s important to adapt and experiment.
- Build a strong network—collaboration and connections can open unexpected doors.
- Don’t undervalue your work; learning how to price your services correctly is crucial.
- Lastly, be patient. Success doesn’t happen overnight, but if you’re passionate and persistent, opportunities will come.