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Featured Studio

Tricota Agency

October 2018

Tricota is having it's brightest year ever! Discovering new areas to develop their capabilities and pushing their limits—and we're loving where this studio is headed 😍 We heard from Ezequiel Norry, Co-founder & Designer of Tricota and one of the three that are onto great things! Check out what he has to say about their studio and how they work together as a part of this super team!

Where did you study and what were some of your first jobs?

Me and my partners studied in one of the best places to learn design. The UBA (University of Buenos Aires) merge all kinds of people, of any race, ages or class. Is a public institution and it has really poor resources, but the feeling of belonging is so strong that makes the career an unique experience in the life. The people who teach there do it because they really love design and his profession, and you can feel it in every lesson. If you want the "full experience" you must open your head and learn from everyone in your way. That´s the reason we started our own design agency. We felt that entrepreneur spark inside us, of creating something unique, a place where we can do and create with our vision. That was 6 years ago, and we are still learning.

What was your plan for graduating and what actually happened?

Our plan was to build something, draw our own path, make mistakes and learn from them. We were ambitious young guys but full of doubts and uncertainties. That´s why first we had to discover our flaws, helping each other to grow as a persona and as professionals, building a strong group.

We knew that the easy and traditional way were, graduate and find a decent job, working for someone else. But we didn´t want it that way. At least we needed to try the hardest but most beautiful way to do it, and the result of that was Tricota.

Who’s on the team, what are their roles and why do you love them?

We have a three people core in the agency. We keep it small for a reason, because we love to get involved in every aspect of the projects. Our manifesto is to be in every stage, from the beginning till the end, to make sure that everything is getting done in the right way. But we don´t work alone. We build teams with great people of our trust. People who share our same values and passion for this profession. We´ve learnt the importance of delegating tasks and confide in your team.

About the roles, when you´re a small agency everybody must do a lot of things. But each of us have different and valuable knowledge from other passions and from other moments in life. That´s why its really important to know the people who you work with really well and have open and fluid conversation everyday.

"

Read books, a lot of books. Keep your mind busy, but take 5 minute a day to think what you learned.

"

Give us the elevator pitch on what you do

TRICOTA is a multidisciplinary design agency.

We design with simplicity, communicate with accuracy and work with custom made spirit.

We involve in every stage of the projects, from the creative thinking to the outcome, as we think of the process as a part of the result.

The mind is our driving force and we focus on the planning of each work, as to find its own identity.

Fully managing technological advances, we assume them as an instrument for human communication and constant improvement of our working techniques.

We transform the client requirements into pieces and projects that communicate with identity, understanding the need and beauty of simplicity in design.

What career advice would you give your 16yr old self?

Don´t give up, always keep trying if you really love something.

The best part of life is to experiment and try to find what you like to do, what´s your passion. Don´t despair, don´t think about the money and the followers and all that stuff. Concentrate on what you believe you´re really good at. Read books, a lot of books. Keep your mind busy, but take 5 minute a day to think what you learned.

2018 for you in a sentence

Its the brightest year of the agency. We´re reaching a great maturation level, facing really big and complex projects. We´re understanding and discovering new areas to develop our capabilities, pushing our own limits but knowing them really well. But actually, we believe that we´re transitioning to something better and the next year going to be even brighter.

Website: tricota.com.ar

Instagram:@tricota

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