The Kinetic

Where did you study and what were some of your first jobs?

The 3 partners at The Kinetic all studied at The University of Pretoria in South Africa and to be honest I think we’d all like to forget those first jobs… haha. When we had just started out we did any and every job that came across our desks with only a few that were interesting. Unfortunately, that’s the slog of starting out in the creative industry.

*How did you name your practice and what does the name represent to you? *

Funny story actually; we had already decided on a name, done the branding and started the website when we stumbled upon an established company with a very similar name. “Oh sh!t” we all thought. So to avoid starting the branding process over, with a dictionary in hand, we sat at the local bar until we found a name that started with the same first letter and ’The Kinetic’ was born. We liked the name, and wouldn’t you know it, it all fell into place. Our name says a lot about what we do and how we do it.

What are some of the best and worst parts of your job, day-to-day.

We have the amazing privilege to work from a beautiful studio in an amazing part of Johannesburg, it really creates an inspiring atmosphere and doesn’t make it feel like we are working hard at all.

One of the frustrating parts of the motion industry is troubleshooting problems during a project. “Why the f*$k is that layer flickering?” “Why is this render taking so long?” “After Effects crashed again… SERIOUSLY?!” These phrases are all too frequent in the daily life of The Kinetic.

What’s your take on internships? (do you take interns now?)

We are always supportive and open to interns. When we started in the industry we would have loved to be a fly on the wall in an inspiring agency, to see how they work. So when interns come through our doors we try to be as open and supportive as possible to give them a taste of the industry works.