We had a lovely chat with lovely couple Georgia and Logan, who've teamed up to work under the one name - Sunday Best. Specialising in hospitality branding we chat all things coffee, ramen, polenta chips and of course - design. They tell us about their move from Wellington to Auckland, their Best Design Awards adventures, and their dream to have an endless supply of Proper Crisps cider vinegar chips.
Tell us a bit about yourself and the studio that you work for.
I’m Georgia. Myself and my boyfriend Logan have a little design company in Auckland, Sunday Best. We had been running our own freelance businesses from our laptops up until mid last year or so but recently decided to team up and work together under one name. So here we are! We’re both graphic designers by trade, but dabble in lot’s of different creative areas. We’ve got a bunch of clients locally who we’ve built brands for, in lot’s of different fields. A big majority of our clients are in the hospitality industry, which means lot’s of sampling drinks and good food. We’ve only really just got things up and running in our little space just off K Road.
What does a typical working day include for you right now?
Our days always differ. Depending on what project we’ve got on or what sort of week it is. But here’s what today brought: We live in Ponsonby and walk to work everyday. It’s such a nice walk. We always pop into a coffee place on the way and get a hot drink. It’s actually pretty tricky deciding which cafe to get our coffee from. We feel bad not going back to the same place, but we always want to try new places too. Today we got our coffee from Il Buco. This morning I’ve been editing some photos for a tea company called Mayan Man in Wellington. We’ve just done a bit of a brand re-fresh for them which is pretty exciting! Logan’s been doing some new signage and merch design for the new Five Boroughs deli, kitchen and bar that’s moving up to Cuba Street in Wellington. He’s been drawing this big Dill character that’s going to go on some tote bags. He’s just popped out to eat some ramen with a guy looking for some branding for his new record label. I’m spending the afternoon setting up a custom mosaic for a wall inside a Pastaria we’ve just finished some design work for. We’ll head to our favourite Italian restaurant after work, Coco’s Cantina, to get some polenta chips. They’re something else.
Any passion projects you would like to share?
For Christmas we teamed up with our favourite hot sauce company Kaitaia Fire to do a limited edition sauce bottle for our client gifts. Sunday Best is named after a bottle of sauce we found in Tokyo last year. So paying homage to our name, we thought if would be cool to do some of our own. That was really fun! It’s quite refreshing having no boundaries and the freedom to play.
What has been your highlights since you started out?
We started our company in August last year. So we’re really new! Every project so far has been a bit of a highlight in it’s own way. One in particular has been really great. We just did some branding for a new vintage store that is about to open in Auckland. One of our best mates is starting it. The branding is based off seventies record labels. She had full trust in us and gave us free reign to do whatever we saw fit. Dream client. Another highlight was heading to the Best Design Awards. We were up for an award for a cider company we did some branding for. Being in a room with people of that calibre is truely motivating.
As opposed to being involved particularly in the design realm, we’re happy mingling around lots of different creative fields. Art, music, film, making and so on.
What is the design landscape like on your city and where do you fit in?
We’ve spent most of our creative journey to date in Wellington. That’s where we both studied and had our first jobs. So we didn’t actually move to Auckland until last year after spending a year aboard. But we love it here. There’s so much cool stuff going on. In terms of design landscape, I’d say we’re just figuring it all out! As opposed to being involved particularly in the design realm, we’re happy mingling around lots of different creative fields. Art, music, film, making and so on. We’ve loved going to the zine fares, makers markets, mates art openings, friends bands play. All of that!
Who would be the “dream client” that you would do anything to work for?
We always talk about this! Going to jump right in here and say Proper Crisps would be cool to do some work for. That’s no Nike or Apple. But if you’ve tried the cider vinegar chips you’ll know what I’m talking about. Would be quite nice to have an endless supply of those in the studio. Or Steinlager Classic.
Where to find Sunday Best online.
Website: sundaybest.co.nz
Instagram: @sundaybestnz
