I became a typeface designer after I lost my job as a graphic designer during one of the many economic crises that happened in Argentina. Up until to that point, designing type was just a hobby for me. It became much more than that when I found quite a bit of time to explore in depth some of my ideas for the packaging design market that had employed me. That was really my initial approach — making type for branders and packagers, tools that my former colleagues and I would have been able to use for packaging work. Most of my work is still rooted in that context.
I studied at the University of Buenos Aires. My first design job was to create and ad for a kind of voodoo doctor and at the same time a poster for a psychiatrist.
My plan was to move to a place like New York or Tokyo but when I was 23 I had a baby and life goals changed a little.
I create fonts usually during 12 hours per day. With the extra time I do graphics to sell that fonts and with the remain time I eat, travel and sleep.
I like people who have interest in experimentation with new technologies but with an interest in the history too. I always look at the use of the typography too.
Yes, every time I am invited to give a lecture I usually teach a workshop. I try to go analog and only use pencil and of course our brains and eyes. It's a lettering workshop where the focus is not a like on social media but a deep observation of the shapes, counterparts and legibility.
With many Sudtipos (my foundry) releases I try to collaborate with artists. It places me and my work out of my comfort zone. Recently I was involved with 5 illustrators to create a set of color fonts, it was a great experience for all of us.
Graphic design has been mutating in recent years and is being redefined. New actors, new technologies available to all will surely result in a design where ideas and concepts are again important.
The same problems as always, unequal competition, low prices, lack of time, understanding new media that are moving fast, finding an effective role in social change, defining one's identity as designers.