Studio SPGD

Surya Prasetya, Creative Director at Studio SPGD, took the time to chat to us about learning from the worst design jobs, planning for after graduation, and finding the gigs that tick the boxes for fun, fame and/or fortune.

Where did you study and what were some of your first jobs?

I studied Design at TAFE in Melbourne, and then moved on to studying Visual Communication at RMIT. After finishing university, I interned at a few design studios and worked as an in-house graphic designer for a fashion label in Melbourne.

Did you have a plan for graduation and what actually happened?

My plan after graduation was to work for 2 years then start a studio. That was really as far as the plan went. My overall goal was to start my own studio. After graduation, I interned with studios that I liked from a design and business perspective and got as much experience as I could before I was ready to just go at it alone.

Design work by Studio SPGD The Design Kids interviews Studio SPGD work-2

What's the worst design job you’ve ever had, and how did it make you a better designer?

We try to look at each design job from a different point of view. Obviously, some are more inspiring than others, but really you try not to put too much emphasis on this and look at it more as steps to get to the next stage. Every single time, inspiring or not, there are always aspects of a job that you can learn from. Trying not to be too idealistic and precious helps make you stronger and more flexible in the long run.

What’s your take on internships? (do you take interns now?)

I was an intern when I first graduated, and I felt like I learnt a lot from the experience of working within a studio. I think it really depends who you end up interning with and what they have you working on. For us, we will only take an intern on if we feel they can work on projects that are not only collaboratively fun, but also become part of a learning process. We generally don’t take on many interns unless we feel both can learn and feel inspired by the experience. It needs to be mutual gratification. We have only had 4 interns in 5 years and currently are not taking new interns on.

Design work by Studio SPGD The Design Kids interviews Studio SPGD work-4
Design work by Studio SPGD The Design Kids interviews Studio SPGD work-4

Trying not to be too idealistic and precious helps make you stronger and more flexible in the long run.

Whats the best piece of advice you’ve ever received?

FFF (Fun, Fame, Fortune) — only take on a job if it can tick at least 2 of these boxes.

What advice would you give students graduating in 2019?

Be true to yourself and follow your strengths.

Design work by Studio SPGD The Design Kids interviews Studio SPGD work-6
Design work by Studio SPGD The Design Kids interviews Studio SPGD work-6

Where to find Studio SPGD online.

Website: sp-gd.com

Instagram: @studiospgd

Twitter: @studiospgd

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