I grew up in a small town in the east of the Netherlands, where I used to skateboard, listen to punkrock and hang out with my friends. As a teenager, I started a punkband where I did vocals and guitar. I loved it, but needless to say my talent laid elsewhere, so I ended up creating band photographs, logos, t-shirts and demo covers etc. That’s when I started to develop a passion for branding and visual communication so I went on to study graphic design.
Studio Paul Bergman is a design studio with a focus on creating visual character for ambitious brands and projects. As a studio we define brand identities and shape visions: we build character through design.
I’ll give you one of each:
Book – How to be a Graphic Designer, Without Losing Your Soul by Adrian Shaughnessy
Podcast – The Futur
1 - Bas Koopmans @basterandthefunkybunch
2 - Vrints-Kolsteren @vrintskolsteren
3 - Hamid Sallali @worksbyhamid
4 - Ruben Doornweerd @designbyruben
5 - Dana Dijkgraaf @danadijkgraafdesign
I always look for personality in a portfolio: a certain authenticity in the way that the portfolio is put together. Besides that, I check if some of the projects are realised, which shows a designer can do a project from concept until execution.
On another note, don’t send out the same generic email to multiple studios. When you send your portfolio, make sure you’ve done your homework and are actually invested in the studio’s work and design philosophy.
Metamorphosis - A Paper Monument for the Old Timber Port
A project I made in collaboration with my first intern, Dan Cramer, for writer and photographer Robert Lagendijk. We ended up doing a crowdfunding campaign to get this publication realised.
Be open to criticism by anyone and learn from it, but at the same time, trust your own judgement.