Featured Graphic Designer

Stefano Lucchetti

June 2019

Stefano Lucchetti talks us through how his move to New York for an internship really kicked his career into second gear; we get an insight into his daily routine and how it always starts with quick espresso (naturally), plus he shares some great advice that really gets you thinking.

Any hilarious stories about you as a kid being creative?

I was a different kind of child. I did not like football, at all. Nor other sports. I was attracted by road signs, graphics applied on windows, letters, labels, everything that was visual. I could not name that thing which would have become my great passion later on in the years.

Where did you study and what were some of your first jobs?

I’ve always been curious and wanted to study in a different city from the one I was born. When the time came, I grabbed the opportunity to move to Verona, where I attended my Bachelor degree at IUSVE. I then moved to New York, for an internship at Studio Maiarelli, and that’s where my story begins; in America, I met Giona, Art Director of the studio. He and his beautiful wife have become mentors and, most importantly, friends.

Talk through a typical working day include for you right now.

My working routine starts at around 9 a.m. and never without the first, quick espresso of the day. I then plan the daily activities and projects I need to work on, together with my team. Finally, lunchtime. It’s a very inspirational moment for me, an opportunity to talk about design trends and to let myself be inspired by different visions. The second part of the day is usually dedicated to internal meetings and creative reviews.

"

Taking inspiration from the past, from the great masters, has been a fundamental step in the development of my persona and as a designer.

"

What are your three must-read design books/blogs/podcasts and why?

The Vignelli Canon by Massimo Vignelli comes first in my list. Without any doubt. This masterpiece has had a significant impact on the way I approach this work. Page after page, I learned how important discipline is in life. I had the great opportunity to listen to a recorded version of conference A.G. Fronzoni, one of the most famous Italian designers, held in Naples in 1999. And it was life-changing. The third author I would like to mention is Bruno Munari, who taught me the difference between designers and artists as well as the importance of creativity and methodology.

What advice would you give to students graduating in 2019?

Don’t try to be original. Just try to be good, as Paul Rand once wrote. Taking inspiration from the past, from the great masters, has been a fundamental step in the development of my persona and as a designer. I would also suggest not to spend time trying to define a personal style, but to work every day harder to develop strong concepts. The software will not help at all if you don’t have valuable ideas.

2019 for you in a sentence

Think more, design less - Ellen Lupton

Behanced: stelucchetti

Instagram: @steve_locks

Twitter: steve_locks

The
Design
Kids

Subscribe to our weekly newsletter and join our design community of emerging graphic designers around the globe.

The
Design
Kids

Add a job!

Price ($AUD): {{ job.boosted ? job.type.boosted : job.type.base }}

What you get:

  • TDK Job board posting for 3 weeks (website, newsletter)
  • Guaranteed instagram post (203,721 followers), facebook post (16,287 followers) and tweet (10,469 followers)

Please note:

  • The image we’ll use on Instagram will be curated by us and loosely linked to your company to get the best results for you from our audience. Sit back and relax, we’ve got this!
  • Internships are cheap to post, but please be respectful! This is is not a free design service. Our student and graduate following is of the highest quality and we want to honour their talent. Please respect the students and other commitments they might have time/money wise when submitting your ad. Thanks!
  • We love jobs! And so does our audience. Because our following is mostly students and graduates, the best jobs to advertise are for junior and mid weight roles. Specially graphic design, digital design, typography and illustration. Please note these are paid full time or part time roles, so if you have a one off project to advertise, put it under our Freelance jobs dropdown instead. Thanks!
  • (Please note the image we’ll use on Instagram will be of our choice and no necessarily from your company, but will be loosely linked to your ad, it will be the highest of standards and one which you will get the best results from our audiences with. Trust us, we’ve got this!)
  • Welcome to our new section for freelance one-off jobs! To keep things simple, we want to connect you with the talent by advertising what you need, and encouraging people to email you directly with an example of their work. You can choose who to work with from all the submissions you receive. Everything is done online, and you can expect a designer to be dealing with you remotely. The good news is you won’t be limited to talent locally - this is advertised in each of our cities, meaning you will get a much higher standard of work to choose from. Picking a budget is very hard - we do not encourage work for a fiver like some websites, because you will end up with something worth a fiver!

    Our community is full of the best emerging talent, and a average price should be around half of that of a professional. Our community is full of the best talent, and a average price should be around $65 p/h.
  • (Please note the image we’ll use on Instagram will be of our choice and no necessarily from your company, but will be loosely linked to your ad, it will be the highest of standards and one which you will get the best results from our audiences with. Trust us, we’ve got this!)

  • {{ invalidInput() }}

    Successfully submitted job!

    Your job listing will appear on the site after it has been approved by our team.