I have a Bachelor of Visual Communication from Bezalel Academy of Art and Design. Ever since then, I've worked at NGsoft Studio as an Art Director.
My original plan was to move to Barcelona and do my master's degree with a friend. What actually happened was that I got a job offer that I couldn't refuse. So I'm still working there in Tel Aviv, and my friend is probably enjoying a nice sangria in front of the Sagrada Familia.
As a teenager, I used to sell stationery at a shop in Jerusalem. It was really boring, but that's how I knew all the best equipment an illustrator and designer could ask for!
Tel Aviv is full of startups and product companies. Once, those companies would ask a studio to design their products. Today, every company has its own in-house designers. That has led to a very high demand for designers and great conditions for designers to make more accurate and spectacular products.
Choose a job you love, and you will never have to work a day in your life.
This year I want to develop the typography that I recently abandoned. My ambition is not only to create good illustrations or designs, but to make sure they work well together and complement each other.