I studied graphic design and communication since high school, in Como, a small Italian city, and then I attended an art direction academy in Lecco, again in Italy. The academy name is ISGMD, a very small institute but full of creative people and wonderful classes and teachers. The truth is that after the high school, I didn’t want to continue to study, but now I can say that the art direction academy is one of the best decision I’ve made in my life, because there I learned a lot of things and knew beautiful people. I attended also a one-year course in copywriting, intending to expand my cultural knowledge, and in 2018 my love for typography and lettering moved me to Madrid to attend a lettering course.
At the start, I was very lucky because I knew a guy that was opening a restaurant and one of my first jobs was been the branding identity for that. I’m very proud of the result.
I think the worst design job I’ve ever had was a packaging project I had during an internship at a communications agency. The brief was a mess and the client continued to change his ideas every hour, he sent to me the changes via Whatsapp, writing with the pencil tool directly on the image, always on Whatsapp.
This experience made me a better designer because I learned to keep calm in a difficult situation.
I’m, first of all, a great thinker.
In everything I do, the thinking process is the fundamental key to reach success. For every project, branding or lettering, illustration or editorial, the difference between a beautiful project and a successful one is only the thinking.
I always try to go deep into the brief, into the client needs, to communicate the right value, because my aim is not to do only visually beautiful projects, I want to help clients with strong and consistent work, beautiful to see and rich in significance.
My favourite design books are surely Just my type by Simon Garfield, a book that talks about typography and typefaces; Take your pleasure seriously by Luca Barcellona, one of my favourite calligraphers, and in his book you can see the best of his work — it is a big source of inspiration; and the last but not least is Elegantissima, a wonderful book by the wonderful Louise Fili.
This is the year of the big jump: I moved from Italy to Madrid, I started to live independently in a new city, with other language and another way of living. I’m trying to make my way in a different place, I’m testing myself both in work and as a person, and this kind of adrenaline is what pushes me always to do better.