Featured Studio

Ragged Edge

October 2019

We caught up with co-founder Max Ottignon and creative director Luke Woodhouse of branding changemakers Ragged Edge, who took the time to chat to us about how their studio works, the type of talent they're looking for in a graduate, and share some places they look to to keep up with design news.

How did you name your practice and what does the name represent to you?

We believe change happens at the edge of culture. Where rules are broken, preconceptions fall away and new ideas start to emerge. Our aim is to push ourselves, our clients and our work to the ragged edge of what’s possible. Hence our name.

Give us the elevator pitch on what you do.

We’re a branding agency for people that care less about how things are, and more about how they could be. Start ups, scale ups, industry leaders, changemakers. Anyone out to challenge the status quo, who believes that branding has the power to change organisations, change industries, change perceptions, and change behaviours.

What are your three must-read design books/blogs/podcasts and why?

Books: Start With Why, by Simon Sinek. People are emotional creatures, not rational machines. This book brings that to life in a useful and really tangible way. It will help you tell better stories, and frame your work in a way that connects with its audience, whether that’s your client or a consumer. Essential reading.

Podcast: Australian Design Radio. This is a great podcast that focuses on interviewing some of the heavy hitters on the Australian Design scene. Always great to hear the stories from the inside.

Blogs: We love Brand New for the big brand design news (and the comments are always comedy gold). And The Brand Identity is a great showcase of the more boutique design world, where a more experimental aesthetic is celebrated.

"

Focus on the idea before getting stuck into crafting the execution.

"

What’s the best piece of advice you’ve ever received?

Think, then do. Which is great advice for life. But when you apply this to creativity and design, it really means focusing on the idea before getting stuck into crafting the execution.

Who’s on the team, what are their roles and why do you love them?

Our team of 37 is made up of designers, writers, strategists and client service managers. We’re all very different (that’s a good thing) but there are a few things we share. Raw talent — that’s non-negotiable. Hunger — we’re all striving to get better, all day, every day. And no egos — creativity is a team sport.

What qualities and skills to you look for in a graduate?

Like any creative business, we stand or fall on the talent and attitude of our team. So we’re looking for future superstars. People who can show an ideas-led approach, alongside a level of design craft and attention to detail that will bring those ideas to life. That’s a combination that’s hard to master, but it starts with the basics. When getting in touch, make sure your email is short, punchy and personal. Format your PDF for the screen. Use spell-check. And show the work in its best light: every project should tell a simple story, with a clear idea at the heart.

Website: raggededge.com

Instagram: @ragged_edge

Twitter: @Ragged_Edge

The
Design
Kids

Subscribe to our weekly newsletter and join our design community of emerging graphic designers around the globe.

The
Design
Kids

Add a job!

Price ($AUD): {{ job.boosted ? job.type.boosted : job.type.base }}

What you get:

  • TDK Job board posting for 3 weeks (website, newsletter)
  • Guaranteed instagram post (211,607 followers), facebook post (16,417 followers) and tweet (10,518 followers)

Please note:

  • The image we’ll use on Instagram will be curated by us and loosely linked to your company to get the best results for you from our audience. Sit back and relax, we’ve got this!
  • Internships are cheap to post, but please be respectful! This is is not a free design service. Our student and graduate following is of the highest quality and we want to honour their talent. Please respect the students and other commitments they might have time/money wise when submitting your ad. Thanks!
  • We love jobs! And so does our audience. Because our following is mostly students and graduates, the best jobs to advertise are for junior and mid weight roles. Specially graphic design, digital design, typography and illustration. Please note these are paid full time or part time roles, so if you have a one off project to advertise, put it under our Freelance jobs dropdown instead. Thanks!
  • (Please note the image we’ll use on Instagram will be of our choice and no necessarily from your company, but will be loosely linked to your ad, it will be the highest of standards and one which you will get the best results from our audiences with. Trust us, we’ve got this!)
  • Welcome to our new section for freelance one-off jobs! To keep things simple, we want to connect you with the talent by advertising what you need, and encouraging people to email you directly with an example of their work. You can choose who to work with from all the submissions you receive. Everything is done online, and you can expect a designer to be dealing with you remotely. The good news is you won’t be limited to talent locally - this is advertised in each of our cities, meaning you will get a much higher standard of work to choose from. Picking a budget is very hard - we do not encourage work for a fiver like some websites, because you will end up with something worth a fiver!

    Our community is full of the best emerging talent, and a average price should be around half of that of a professional. Our community is full of the best talent, and a average price should be around $65 p/h.
  • (Please note the image we’ll use on Instagram will be of our choice and no necessarily from your company, but will be loosely linked to your ad, it will be the highest of standards and one which you will get the best results from our audiences with. Trust us, we’ve got this!)

  • {{ invalidInput() }}

    Successfully submitted job!

    Your job listing will appear on the site after it has been approved by our team.