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Featured Studio

PITU STUDIO

August 2019

We recently caught up with Jakarta-based studio PITU to chat about their favourite books and podcasts, the growing Indonesian design community, and their mash of personalities and expertise within the team.

Who’s on the team, what are their roles and why do you love them?

There are seven of us; we all have a background in Design and are a mash of personalities, quirks, and expertise.

Despite our nuances, we're able to work together and collaborate perfectly, inspiring each other to be better.

How did you name your practice and what does the name represent to you?

The name PITU comes from the Javanese word for ‘seven’. We want to be a Graphic Design studio that's renowned for its collaborative approach towards harmonising different personalities and levels of expertise.

This represents us as an outfit with a successful balance between know-how and intuition.

What are your three must-read design books/blogs/podcasts and why?

Steal Like an Artist (Book)

It offers different perspectives on how to be creative when in doubt. It's the type of book that inspires everyone to be creative in their own way.

Grid System in Graphic Design (Book)

A timeless and fundamental book every Designer and Designer-wannabe should have. Filled with countless examples of excellent grids.

BP&O (Blog)

Curated branding and Graphic Design blog by Richard Baird where he gives unique, quality reviews and opinions forward on the work featured.

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Even the toughest days can be fun when working with your best friends.

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What are some of the best and worse parts of your job, day-to-day?

Worst: Building client relationships comes with challenges unique to each of them.

Best: Even the toughest days can be fun when working with your best friends.

Is there an active design community in your city and who are your favourite top 5 designers/studios/organisations our readers can check out?

ADGI (The Indonesian Association of Graphic Designers)

Thinking Room

Sciencewerk

Leboye

Dia.Lo.Gue.

2019 for you in a sentence.

Patience is not about waiting, but the ability to keep a good attitude while waiting.

Whats the best piece of advice you’ve ever received?

Javanese saying, ‘When our lives are able to become radiant to others’.

Website: behance.net/pitustudio

Instagram: @pitu.studio

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