I always loved art but my first memory of falling in love with design was when I first saw a copy of Wallpaper*. It looked so different to anything I'd seen before and I was blown away with how clean and well put together it was.
As with everyone, I thought I'd slip straight into a studio job in London and live the creative dream... what actually happened was every week I'd look through Design week, Guardian online and Creative Review circling all the Junior design jobs and heading off to photocopy my folio (yes we had to do that back in the stone age), bundle it all up with my CV and wait. Many, many beautifully designed rejection letters later I decided to change direction and me and a friend got onto the D&AD Advertising School and as luck would have it the week we were meant to start I got offered a job in publishing. At the time I needed money more than advertising and I was excited to get stuck into my first job.
I love hearing from students and I reply to everyone who emails me questions etc. It's definitely something I'd like to do more of and it's nice that someone liked your work enough to take the time to email you.
I recently worked with Piquaudro in Italy designing their stand at Pitti. They were a dream client and trusted me enough to let me do something bold bright and simple and very different to everyone else.
Me and spelling don’t get on... I'm a prime example of not proofreading your own work, I can read something 20 times and still miss glaring typos. There have been a few occasions where my prints have been featured on websites and someone has emailed me to inform me there is a huge typo.
As hard as it is in a social media driven world, develop your own style and build your career the proper way. Good ideas go a long way and you aren’t a senior designer after a few years in a studio.