Featured Creatives

Matthew Haynes

May 2014

Today we talk with Matt Haynes, the passionate Queenslander, owner of LMOX and the man behind the creative conference Analogue/Digital(A/D); which showcased in Brisbane last weekend and is happening in Melbourne this Friday (May 16th) and Saturday (May 17th). Matthew gives us interesting insight into how he got to where he is today, what’s on his must read list.

Tell us a bit about yourself and your creative journey to were you are now?

My creative path started in high school studying graphics. I have always enjoyed drawing, sketching and using my imagination to realise objects, ideas and philosophies.

Architecture was always interesting to me, unfortunately I wasn’t accepted into the program. Instead I did a year studying design with the intention of transferring into Architecture. However, I quickly become addicted to designing and realised the power of design.

Since my fist year of design in 2005, I have focused on creating opportunities to further my love for design. Why did I have to create opportunities? Well firstly the design industry is 100% cut throat AND secondly I graduated during the GFC which was a real SOB!

This forced me to create my own luck and a career in design was going to be something which I would have to make myself. So I forged my career by any means necessary. I read books, I listened to TED talks, I followed blogs and taught myself skills, like HTML, to give myself every opportunity to make the most of my time as an undergraduate designer.

It is this never say die attitude which saved my ass in the long run, because I soon found out that it was a this sort of problem solving attitude which was the bare requirements for the people making waves in the industry  — And in hind sight I can thank the lack of opportunity as a graduate as the motivation which has propelled me to where I am today.

You’re so passionate about the creative scene on the Sunny Coast, tell us more?

I’m passionate about amazing people. Being a Sunshine Coast native it was natural to be passionate about my local community as it was the basis of my network. These days, I would say I am more passionate about young people in the creative industry. The future lies in the hands of the next generation and I am determined to provide opportunities for them to collaborate with the current leaders of our community — be it designers or not.

We need more mentors, more collaboration and more opportunities to do and showcase the power of design and communication.

We love Stupid Krap! Tell us more.

I actually left Stupid Krapthis past month. I felt like my passions were on a different tangent and focussing on A/D becoming paramount. We all decided that it was a good idea for us to change the structure of the business and I moved on. Kudos to those guys those. Anyone who feels the need to make something great happen is a good egg in my eyes.

Analogue/Digital, what can we expect and what are you looking forward to?

I’m super excited about this! I’m a virgin to hosting one of these events BUT with the AV capabilities which we have at A/D I am sure we will take it to a place that everyone will appreciate and enjoy, especially the teams of people who have trusted us to run these events this year.

Think of a collaboration of many creatives all working together to show different processes, different ideas and different ways of designing — All lead by Supervixen who will be creative directors of the final product which we will shoot live on stage and show on the big screen.

I’m pretty excited and I look forward to making a ton of new friends as we tour A/D across the lands.

Which blogs are a must read for you?

You can’t beat Aus Infront! It was shown to me as a grommet and the go to source to find out about cool work and great events! I also enjoy Designspiration too for a gander BUT, I have to admit I am quite dyslexic and the more creative I have become the worse my reading has become. I try not to think of this as a bad thing, but instead as an opportunity to find a great book and challenge myself to read it from front to back. The Steve Jobs book is on my desk and I feel guilty every time I look at it. My mum bought it for me and wrote something very special on the inside cover. I hope to one day make as much of an impact as he did.

Who are your favourite Australian creatives atm and why?

My favourite Australian creative (at the moment) is Oscar Waugh. He is a graduate from QCA and just a fucking legend! I think he is going to be the type of guy who could become one of Brisbane's next big gun designers. He would never imagine me saying this but I really believe he is capable of greatness.

What's on the horizon?

I am about to get married which is pretty bad ass! A/D is going nationwide and beyond that I am working on taking my understanding of business to new heights. I believe that a designer who has skilled in both business and design is the designer of the future. I hope to do a professional internship and I am willing to move to Melbourne or even OS to realise this goal. I want to become focussed in design and business strategy.



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