Lincoln Caplice

With more and more Graphic Designers picking up interest in film, static images replaced by moving ones and the introduction of video on Instagram, we thought we should have a chat with one of the best emerging filmakers in Australia right now and get some tips! We first crossed paths with Lincoln in Byron through mutual friends and since then have followed his career and current projects. His clients include Deus Ex Machina, Monster Children Magazine, Kill Pixie, Angus Stone, Corona and One Teaspoon plus many many more. AND he just shot our favourite Sydney typographer, Gemma O'Brien. This guy is insanely talented, and humble too. Thanks Lincoln : )

We’ll let you introduce yourself!

Well, I’m a filmmaker. I’m still learning what that means, but basically a film is a series of creative and technical decisions, and i try to make the right decisions as often as possible. A notable director said that I think, I’m just paraphrasing. I spent my youth on the Northern Beaches of Sydney, Australia and haven’t really moved too far, still basing myself there - but I’ve done my time abroad on jobs.

I’m very grateful for the people I’ve worked with and the people that have mentored me over the years, from Steven Pavlovic (Founder, Modular Records) to Carby Tuckwell (Founder and Creative Director of Deus Ex Machina) to Taylor Steele (Filmmaker, Sipping Jetstreams, Castles In The Sky) to Chris Searl (Founder and Photo Edtior of Monster Children Magazine). I owe them all hugely for the wisdom they have passed on and the opportunities they have afforded me.

How did you end up where you are now and what have been some of the highlights along the way?

I’ve always had an interest in film, I’ve always known it’d be my creative pursuit - for better or worse. Whilst studying Marketing part-time, I started work experience at Modular Records - they quickly hired me to run their online store and assist in the marketing department, which meant I was on music video sets quite a lot. Working for them during this time was quite a memorable experience, I got to work with some of Australia’s premiere artists like The Presets, Tame Impala, Cut Copy and Wolfmother - I was also there when Modular toured Daft Punk, a milestone event. However, after two years I left the label to finish my degree - I wanted to get it done.

After that, I made a short documentary about Kill Pixie (now known as Mark Walen) for Monster Children Magazine - that lead to more work with them and other brands around Sydney. Deus Ex Machina employed me to make a short brand film for them, and shortly thereafter offered me a full time job in the creative department doing short films, graphic design and photography. From there, Chris Searl (Monster Children was in the office next door to Deus) put me in touch with Taylor Steele who I worked with for about a year in Byron Bay, as his assistant, working on music videos for artists like Angus Stone, surf films and advertising for clients like Corona and One Teaspoon.

I finished up with Taylor at the end of 2012, took some time off, went overseas to Los Angeles and decided I wanted to direct films, so the past six months has been pursuing that career, and so far so good.

Design work by Lincoln Caplice The Design Kids interviews Lincoln Caplice work-2

Tell us three fun things you did last year work wise.

Um, I directed my first two music videos in Los Angeles for a band called Pangea who were signed to Burger Records, we had a tiny budget and had to get two music videos done in two days, a great experience and really sparked my passion. On arriving back in Sydney, I was given the opportunity to direct the Summer campaign for Surf Dive N Ski - we flew to Noosa and shot for two days on the beach, an amazing crew and cast. I recently finished a short documentary on typographer Gemma O’Brien for Kirin Cider, she was an absolute pleasure to work with and the piece was well received - I have a few more projects lined up because of it.

Tell us three things you hope to do this year!

This year, I hope to direct more music videos as they are a great creative outlet, I’d love to do more commercial work as I enjoy that just as much, and think about doing a short narrative piece. I’m excited about some of the opportunities already on the horizon and plan to go back to Los Angeles shortly. I am also launching a design and production agency with friend and long time collaborator Matthew Woodward (, it's called Public Private -

Design work by Lincoln Caplice The Design Kids interviews Lincoln Caplice work-4
Design work by Lincoln Caplice The Design Kids interviews Lincoln Caplice work-4

What advice would you give students starting out in the creative industry?

Sure, for filmmaking, get a hold of any camera you can and go and make any kind of movie at all - then do it again, and again. Just get started, the rest will follow. I think this will probably apply to any creative endeavour.

How do you feel about collaborations?

Every piece of filmmaking is collaboration, from the producer, to the director of photography, to the art director, to the editor, to the colourist and more. I might have an overall vision, but it’s the individual talents that really make the film and I try to really embrace that.

Design work by Lincoln Caplice The Design Kids interviews Lincoln Caplice work-6
Design work by Lincoln Caplice The Design Kids interviews Lincoln Caplice work-6

Where to find Lincoln Caplice online.

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