Featured Typographers

Leona Fietz

March 2015

Today's interview is with the talented Brisbane type lady Leona Fietz! Find out what books Leona references to perfect her beautiful hand lettering, get an insight into how her love affair with design started and who she plans on collabing with in 2015! 

When did you fall in love with design and how did you get started?

My oldest sister Cassie is a graphic designer too – I remember flipping through her Monster Children magazines and getting kicked off her computer after hours of clicking away in Illustrator and InDesign – so it was always around! I enrolled in a Bachelor of Communication and Design on the Sunshine Coast, where I met The Paper Beast (my creative partner in crime) and Matthew Haynes - who later got me a internship at Creative Emporium where I was introduced to boutique printing and design.

Where do you gather inspiration, on and off the web?

My two staple type reference books are Scripts and Shadow type by Louise Fili & Steven Heller + Ellen Lupton's thinking with type. As I go on and explore different styles I'm finding myself let the meaning of the word inspire and inform the treatment.

I'm not someone who checks certain blogs regularly - though typeverything is my homepage Ha! I am always reading or listening to a interview on a favourite artist at the time online and gathering phrases I resonate with or find hilarious (Stephen Powers, Margaret Kilgallen, Geoff McFetridge, Chris Johanason, Grimes, Lena Dunham, Tavi Gevinson, War paint). Also the Asia Pacific Design Library would have to be my favourite place when I'm in need of a refresh!

Tell us about where you are today and what you love about your job!

For the last couple of years I have been building my own folio of mainly self initiated type pieces whilst working part time in an art supplies store. Now I'm attracting type based projects and more collaborations with other illustrators. I love how lettering lends itself to a more illustrative and hands on approach - I only deal with 26 letters but they are so versatile and can literally be made out of any medium! or with a range of writing instruments.

What advice would you give students starting out?

Be friendly – the degree of separation is next to none in creative circles – good and bad news spreads pretty fast – use your smile to your advantage! Go to ALL of the events – it will expose you to all kinds of people, creative roles, approaches and generally make you feel like you aren't the only one struggling! - band together in one way or another. Pursue your other interests and creative mediums outside of class and try to tie them into your work - put your personality into it. Go the extra mile with your projects and people, follow up, print it on the nicer stock – above all else; listen to your gut!

Whats on the cards professionally and personally in the next 12 months?

Jess Webb of velvet insides and I are hatching exhibition and collab plans, I'm working on a set of Australiana pieces for Brisbane based Mous Magazine. Foo from The Print Bar has got me involved in a few things that are going to be announced mid year. The Paper Beast and I are also collaborating on greeting cards for a store in France. I'm actually not sure where the personal life starts and the professional ends lately, ha! I'm planning on a few leisurely working Melbourne trips this year with lots of coffee dates.

Website: leonafietz.com.au
Instagram: @leonafietz

The
Design
Kids

Subscribe to our weekly newsletter and join our design community of emerging graphic designers around the globe.

The
Design
Kids

Add a job!

Price ($AUD): {{ job.boosted ? job.type.boosted : job.type.base }}

What you get:

  • TDK Job board posting for 3 weeks (website, newsletter)
  • Guaranteed instagram post (215,193 followers), facebook post (16,473 followers) and tweet (10,523 followers)

Please note:

  • The image we’ll use on Instagram will be curated by us and loosely linked to your company to get the best results for you from our audience. Sit back and relax, we’ve got this!
  • Internships are cheap to post, but please be respectful! This is is not a free design service. Our student and graduate following is of the highest quality and we want to honour their talent. Please respect the students and other commitments they might have time/money wise when submitting your ad. Thanks!
  • We love jobs! And so does our audience. Because our following is mostly students and graduates, the best jobs to advertise are for junior and mid weight roles. Specially graphic design, digital design, typography and illustration. Please note these are paid full time or part time roles, so if you have a one off project to advertise, put it under our Freelance jobs dropdown instead. Thanks!
  • (Please note the image we’ll use on Instagram will be of our choice and no necessarily from your company, but will be loosely linked to your ad, it will be the highest of standards and one which you will get the best results from our audiences with. Trust us, we’ve got this!)
  • Welcome to our new section for freelance one-off jobs! To keep things simple, we want to connect you with the talent by advertising what you need, and encouraging people to email you directly with an example of their work. You can choose who to work with from all the submissions you receive. Everything is done online, and you can expect a designer to be dealing with you remotely. The good news is you won’t be limited to talent locally - this is advertised in each of our cities, meaning you will get a much higher standard of work to choose from. Picking a budget is very hard - we do not encourage work for a fiver like some websites, because you will end up with something worth a fiver!

    Our community is full of the best emerging talent, and a average price should be around half of that of a professional. Our community is full of the best talent, and a average price should be around $65 p/h.
  • (Please note the image we’ll use on Instagram will be of our choice and no necessarily from your company, but will be loosely linked to your ad, it will be the highest of standards and one which you will get the best results from our audiences with. Trust us, we’ve got this!)

  • {{ invalidInput() }}

    Successfully submitted job!

    Your job listing will appear on the site after it has been approved by our team.