We ADORE Luisa & Walter (and new addition baby Eva) from LaTigre. We had a little chat with them both about the magic of ideas, simple but often forgotten advice, and their absolutely beautiful love story.
What are some of your earliest creative memories and what lead you into design?
We have memories about our passion for design that come from a long long time ago
Luisa: when I was a kid I had a kitchen toy to play with and my favorite game with it was to design packaging of food.
One of my favorite game was re-packaged tissues in bespoke boxes to make them more beautiful for my mum and my grandma.
Walter: When I used to go shopping with my mum I used to choose clothes form their pendant tags, I was totally in love with their graphic!
We have no precise feeling of a moment that we decided this career but now it’s completely clear to us that this choice was clear since the beginning of our lives.
When did you fall in love with design and how did you get started?
When I saw Olivetti’s graphic design of 40’s and 50’s and Franco Grignani work I realized that graphic design must be my future.
We both studied in Milan, we have 5 years experiences in 2 studios and then we opened La Tigre
Who are your top five design crushes right now?
We are totally in love with
dimore studio interiors (since ever :D)
Tell us a bit about yourself and the studio that you work for.
We are a couple in work and life and last August we gave birth to our biggest project, Eva.
We met a really long time ago and fall in love with each other on a train. We knew from the beginning of our career that our future would have been work together some day.
La Tigre was born and our skills and personality started melting. We love the process in our work, it’s a kind of magic when ideas grow and a project takes shape.
We work on different kind of clients. Even though our process starts form clients’ values to communicate we have our visual grammar.
We convey clear and few ideas by using a simple, strong and yet sophisticated language. We feel our work is contemporary but at the same time it would like to be timeless. We love simple basic shapes and serendipity.
'Mixing handmade graphics with digital typography and computer-generated graphics helps from keeping the process too mental and too stiff'
What advice would you give students starting out?
These sound simple but sometimes we forget about simpler things in life.
Be curious about everything you like and try also about things you don’t like.
Go around as much as you can, read books, listen to music, go to the cinema as much as you can, if you like it. Don’t be too didactic, try to make connections. explore medias. Go deep in things. Study a lot!
Inspiration comes from the world, not from pinterest!
If you don’t feel great passion for the topic, leave it asap, it won’t work.
Last but not least: Go out, have fun! When you will start working you won’t have so much time ;)
Whats on the cards professionally and personally in the next 12 months?
We really would love to work on a personal project. Every January is the first new year’s resolution but we never have time to work on it.
This must be the year! It’s important be focused on personal research.
Where to find LaTigre online.
Website: latigre.net
Instagram: @latigremilano
