We had a long list of names, probably close to a hundred, but nothing seemed to fit perfectly. At some point me and James (co-founder) were at a party having a smoke and shooting the shit – it was around 3:30am – he suddenly turned to me and said “I figured it out! Listen… listen to this… KOBRA. You know, because of our names, Koivisto and Zambra.” Classic name combo that works! I think people remember it.
We combine our skills in brand strategy and design to create impactful, memorable and compelling brands.
The best part is the collective creativity that happens at our office and during lunch. I love a good slow lunch. The only bad part is emails, writing and reading them. I prefer calling people.
I think every designer should do an internship. That’s if he/she really want to see what it's like to do design as a business. I would like to think of our internship “program” more as a mentorship than as a “can-you-make-coffee-ship”. It lasts for 6-12 months. We want to integrate interns into our team and help them grow as designers. And you definitely have to get paid for doing an internship.
Ideas, ideas, ideas. I can’t emphasise that enough. These days most of the portfolios that we get look alike. Originality is a rare treat these days.
When you think it’s good go back and see if you can make it better.