I was a pretty creative kid but it wasn’t a conscious decision to fall into design. Initially, my perception of design was fairly shallow, even ignorant. But realising how impactful design could be was what won me over in the end. I love design because we can change something if it’s not working – we can help shape the future and make lives easier. Not long after I realised that, I started Josephmark with one of my great mates, Josh Capelin, in 2004. The idea was to create a place where we loved going to work each day and do work that we cared about. It’s something we still believe in and stand by today.
At Josephmark we do a lot of work around ‘future of’ thinking – looking at how businesses and industries will evolve to meet a number of internal and external factors in the coming years. With our expertise in digital product I don’t think we’ll need to pivot too drastically, as tech is just going to play a bigger and bigger role as time goes by – I’d like to think we’re equipped for that. If you’re looking for a good source of not-too-distant-future vibes, check out Black Mirror. That’s where we’re headed.
We launched Vest earlier this year – a trending chart of Australia’s most talked about startups. It’s had a pretty positive response so far and we’re very excited about what we’ve got instore for it. If you’re into startups or want to know what the hottest tech companies in Australia are, it’s worth checking out. Also, exciting things are happening for our music discovery app, Undrtone, which we started with music supervisor Scott Vener. Watch this space for that one.
We always harp on about designing for digital product. I might be biased but as I mentioned earlier, design and tech are so ingrained into our daily lives, and continue to create opportunities for so many, that I’m always surprised by the amount of portfolios that don’t explore digital design. Another piece of advice that goes hand-in-hand with that is not to limit yourself. Try your hand at a few things – it’s the only way to find out what you really, really enjoy doing. It also gives you a better understanding of what others do and how they do it. In design, a little bit of empathy goes a long way.
Keep doing what we’re doing. We want to refine a business model that fuses design with unique financing, on projects that have positive impact around the world. It all comes back to the original goal of JM – to create great work that makes a difference, and enjoy ourselves on the journey.