I started my course obsessing over making the right choices in my designs, and it blocked me most of the time. I was so afraid to make a mistake that I ended up failing. I wish my future self had turned up, slapped me in the face and told me: “Hey dude! Stop overthinking! Try it, you will see if it works, you’ve got nothing to lose right now!”. If you start a design course, make tons of mistakes for the sake of discovering new things. This will enrich your vocabulary and personality in your work.
At the age of 15, I knew I wanted to do something creative, and the word ‘design’ was mostly used in France for high-end furniture or cars at that time. It’s only later, in the Netherlands, that I got to see the broader spectrum of design and it got me addicted. I’m fond of the idea of being defined by my projects rather than my profession but it tends to be a struggle when you start. I hope I get the chance to be asked to contribute in more unexpected fields and apply my design thinking. So far, I’ve been applying it with digital, graphic, spatial and product outcomes, and let’s hope it continues.
Stay away from the front row, that’s the students who disappoint later. Avoid generic designs and focus on your own design process more than the end result.
Eindhoven is a city quite rich in design, especially for conceptual projects. I believe that art directors and studios of the world should pay attention to what happens here. Every year this place produces the most progressive and unconventional concepts in my opinion. Nonetheless, it’s a pity that graphic and communication design are not so well represented in Eindhoven. I would prefer to work elsewhere for KesselsKramer, &Walsh or Ogilvy NY.
I’ve started the entrepreneurial journey with my project Digital Sprayers, and I’m curious to see where it takes me in 5 years. I want it to evolve into a relevant platform for artists and young people to express themselves better in their cities. I also have plans to gain experience with several communication projects through agencies or from personal initiatives. Having the confidence to build a not-so-common studio which proposes a more interactive and quirky communication.
Sorry I have to go, I’m in a hurry!