Photoshop. It’s insane how multi layered the program is and how much you can can do with it once you understand how it works.
A long lost memory and feeling unfulfilled at my current job in fashion editorial led me to design. I recalled my bygone college years staying up all night working on ‘Graphic Design 101” projects, X-ACTO Knife'ing lines and circles and rubber cementing them to paper. I remember strangely enjoying the process way more than what’s normal and decided to make the leap to change my career.
I am currently freelancing as a designer at a beauty company. Every day is a challenge and I am learning so much! My ultimate design life would be the Hoodzpah sisters, but on a smaller scale helping small companies become the best version of themselves.
I attended a part-time, sort of continuing education design school, so my advice applies to that. Youtube is your friend and your instructor outside of class. Instagram is a steady, current, constantly evolving and diverse stream of inspiration. I follow a lot of studios, artists, illustrators and designers from different backgrounds and fields on Instagram and it’s helped me get through those black hole, design ruts.
I live in Brooklyn and work in downtown Manhattan, so I love that there is always something to see on my commute, from the diverse commuters to the art on the subways. I also love old storefronts although they’ve been disappearing, thanks to @jamesandkarla for keeping them alive. My ‘Dream Companies’ list is large! Violaine et Jérémy, Yeaaah! Studios, Young Jerks, Hey Studio, Anagrama, A Friend of Mine, Happy Centro, Tractorbeam, ByFutura and last but not least, Stagmeister and Walsh!
I would love to be somewhat established as a designer with a few brand identities under my belt and more in the works. And I hope to have figured out Photoshop!
2019 so far has been challenging and exciting and I hope it continues in that trajectory.
Instagram: @jenkyoo