Jefferson Cheng

Name: Jefferson Cheng

Where did you study and what were some of your first jobs?

I went to California College of the Arts. Then my first job out of college was working for Tamotsu Yagi Design. It was an incredible experience. Not only did I work on print and identity, he also looped me into designing a kettle and a chair. I really learned that your approach to design can be all encompassing and can rely heavily on your emotion and senses apart from concept or idea.

Whats the best piece of advice you’ve ever received?

Someone told me that there is design that persuades and design that articulates. Knowing where you fall will really help you align with your purpose and creative fulfillment. I wish I'd known this when I was a student.

Design work by Jefferson Cheng The Design Kids interviews Jefferson Cheng work-2

Any passion projects/collabs you would like to share?

My little imprint project Demo. It consists of experiments and exploratory work that I usually do on my own or sometimes with friends.

Who are your top five design crushes globally right now?

Someone told me that there is design that persuades and design that articulates.

Where do you think design is heading in the next five years and how will you adapt?

Trying not to think too much about it really reduces the amount of anxiety to adapt. But the underlying attitude I'd like to carry on to the future is a sense of curiosity and compassion in tackling any projects.