Featured Creative

Jefferson Cheng

March 2019

We chat with Designer, Art director & Illustrator, Jefferson Cheng about his time working for Tamotsu Yagi Design (@tyd_tyd_tyd) — which includes designing a kettle & a chair; we discuss considering where you fall between design that persuades, and design that articulates, and we learn a bit about his little imprint project — Demo.

Where did you study and what were some of your first jobs?

I went to California College of the Arts. Then my first job out of college was working for Tamotsu Yagi Design. It was an incredible experience. Not only did I work on print and identity, he also looped me into designing a kettle and a chair. I really learned that your approach to design can be all encompassing and can rely heavily on your emotion and senses apart from concept or idea.

Whats the best piece of advice you’ve ever received?

Someone told me that there is design that persuades and design that articulates. Knowing where you fall will really help you align with your purpose and creative fulfillment. I wish I'd known this when I was a student.

Any passion projects/collabs you would like to share?

My little imprint project Demo. It consists of experiments and exploratory work that I usually do on my own or sometimes with friends.

"

Someone told me that there is design that persuades and design that articulates.

"

Who are your top five design crushes globally right now?

Atelier Brenda

Kima

Mansi Shah

Somnath Bhatt

Scott Barry

Where do you think design is heading in the next five years and how will you adapt?

Trying not to think too much about it really reduces the amount of anxiety to adapt. But the underlying attitude I'd like to carry on to the future is a sense of curiosity and compassion in tackling any projects.

2019 for you in a sentence.

"Turn off all notifications"

Website: jeffersoncheng.com

Instagram: @jeffersonc22

Twitter: Jeffersonch3ng

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