Homework

Where did you study and what were some of your first jobs?

My educational background is not within Design, but back in the day, I had ambitions of becoming a composer and producer. Which is why I studied at music college in the US, trying to hone my skills. After graduating and returning to Sweden (where I’m originally from), it proved hard to make a living in the music industry. So after realising that, I started doing graphic design – primarily for recording artists and music venues.

Then the whole dot-com era started (remember, this was back in 1996) and I gradually shifted towards web and digital design. Worked freelance for some of the leading agencies back then and later on landed a job as a designer at one of those agencies. After that, things moved quite quickly and since then I’ve spent years working within digital design, brand identity, packaging design, and advertising.

Give us the elevator pitch on what you do.

[Homework](http://www.homework.dk/ is a creative agency based in Copenhagen that provides creative consulting and direction for ambitious lifestyle brands across the globe. This encompasses beauty, fragrance, interior, fashion and everything in between. We take pride in being a deliberately small, tight-knit team of creatives that share a passion for craftsmanship. We are platform- and channel-agnostic, which means we are well-versed in connecting every touchpoint of a brand – and create engaging, valuable and memorable experiences across them all.

How does the local culture of where you live affect your design work and getting clients?

I believe there’s a shared Nordic design tradition, which is an undeniable influence for anyone active as a creative in Copenhagen and Denmark. A thoroughness and attention to detail and craft is something we hold dearly at Homework. Also, positivity, curiosity, and open-mindedness are local traits that we always try to embed in our work. This no-fuss attitude paired with our design skills has enabled us to work together with some of the most renowned brands around. We strive for simplicity, but always ensure it’s not stale or repetitive. Always relevant and remarkable – and something that pushes the brands forward.

What qualities and skills to you look for in a graduate?

What we value is a graduate that is open-minded and curious most of all. Being attentive, loyal, positive and not afraid to get their hands dirty. We believe in the best way of growing talent, is to sometimes be thrown into deep water – and learn from those experiences. But we always have each others back and as a graduate you can always rely on someone willing to help.

Versatility is also something we value greatly. We don’t believe in one-trick-ponies that are specialised in one narrow field of work. Naturally, we all have our strengths and weaker areas – but developing your skills within anything creative is what moves everything forward. Being equally good at voicing your opinions and listening.