Eva Cremers

What are some of your earliest creative memories and what lead you into design?

I definitely got my creativity from my grandmother. She had one room in her house filled with loads of amazing tools, paint, fabrics, clay, infinite sewing materials, glass, rocks and many old creative DIY books. She used to make many dolls with clothes, paintings out of fabrics, statues, mosaic and numerous other things. I’ve always been so amazed by her. Unfortunately recently she passed away, but now I work with her tools and soon will create my own version of her famous paintings made out of fabrics as an hommage.

In secondary school I started making really bad Photoshop collages with brush stamps and got asked to make the school party posters for a free beer, my big breakthrough! After school I started studying International Business, but after two years I decided to do something with my creativity and that has been the best decision so far! I loved studying graphic design on the Art Academy and I think my grandmother has been my biggest support.

What was your plan for graduating and what actually happened?

This summer I graduated with a project about the way news is currently consumed. I think that in the past two decades the way we read news has changed drastically. Mainly young readers only focus on the headlines and short online news updates. This results in a lack of understanding complex situations that are happening in the world. I made an installation to show how focused we are on big titles, rather than the story. Basically the message was: if you only read headlines, you’ll never get a full understanding of what’s happening around you. I made everything by hand, out of foamboard, MDF, wood and barbecue motors! It was a crazy project and of course a lot of things went wrong, but in the end it all worked out and all the titles moved in front of the wall! I was super happy with the result as well as very relieved that I was done!

Whats your take on internships?

I recently finished an internship at the amazing Snask in Stockholm. What an experience that has been! Let’s be honest: who doesn’t want to work in a pink studio on a pink seat at a pink table? My colleagues were great and very laid back and they gave me so much responsibility in work! By doing that, they taught me a lot about how to set up a project from A to Z and I got the chance to apply that on a branding project which I did for and with Snask and will soon be online! This internship truly enriched me in every way and I’m very grateful that Snask gave me this opportunity.

How did you develop your style as a designer and what tips would you have for others?

I’ve always been somewhat insecure about what I make, but at the same time I think it is the fuel of my ambition. I think I learned not to be afraid of the big designers out there, but I’m trying to believe one day I could become one of them. If I didn’t believe I could achieve that, well, no one simply will. I can say that my style made some huge transitions in the last few years, but I would say that has more to do with learning and experiencing a lot, rather than inconsistancy. These days I would describe my style as playful, experimental and very graphic, in which I still love creating things with my hands, making it more unique and real. My main tip: Always dream big, don’t be afraid to show your work and never ever forget to have fun while creating!