I don’t have any formal design education. I actually went to school for television production. I thought my career would take me behind the camera or in an editing bay. It wasn’t until after college that my love for design emerged. Because of this, I started from the bottom of bottoms (that sounds odd, I’m keeping it though). I put together a terrible, absolutely atrocious portfolio containing all sorts of awful, no-good, disgusting work. It eventually got me some glamorous unpaid internships. One of the particularly bad ones was at a small public relations firm. I was completely exploited and too young and ignorant to notice.
I represent half of Course, a design studio I started with my business partner, Brandon in 2014. Our emphasis is in brand identity and interactive design, but we cover the bits and pieces in between— product, motion, naming, strategy, etc. We’ve really set a foundation in the belief that design is most impactful when creative vision is in place from the very beginning. We approach every project with this holistic vantage.
We love working with great people. My job is to make those people happy and excited about their business by supplying them with design.
The design landscape in Denver is really interesting at the moment. Traditionally design here has had its presence within an agency context, supporting advertising or PR. There aren’t a lot of design studios, but there are a lot of agency’s with a design department. I think that is a result of how design is valued here. Which is to say, it’s not valued very highly.
The city is in a bit of rapid growth period. We’ve seen significant population growth over the past 10 years. Tons of urban development projects. A growing tech scene. Legal Weed. There’s a real opportunity for design to play a bigger role in this growth for the better. As Denver matures, hopefully its design scene does as well, and we start to see that value increase.
MENTOR! There’s so many weird nuances in the design world. Stuff you can’t really understand by reading a book or looking at the internet. Sharing that knowledge and providing support seems like it should be a required practice for experienced designers.
Get Deep. Explore as much as possible. Play. Make shit for fun. Read everything you can. Look closer. Ask too many questions. Learn to articulate your work. Get off the computer once and a while.