We caught up with Sardinia-based Graphic Designer Carla Cabras to find out a bit more about her and her journey into the industry from University. We discuss how rigid learning structures at University can really restrict creativity; how fellow creatives on her Mediterranean island hometown of Sardinia are embracing the island's traditions' in their work, and why you should constantly be learning.
Where did you study and what were some of your first job?
I studied at the Academy of Fine Arts in Sardinia (Italy). I attended the art and media course, specifically: new art technologies. But before attending the academy I attended the art institute (advertising graphics and photography). As a first job I did an internship in a graphic design studio. More than anything else I did advertising campaigns and logos. Very basic things. I didn't like it very much, it was not very creative for me, but it gave me a great foundation with regards to the layout for the press and the rules to follow.
What qualities and skills to you look for a graduate?
The qualities I look for are personality and creativity. A common mistake made at school is to follow mainly what they explain to you step by step, ignoring creativity. This is wrong for me, it runs the risk of creating students who are very good at performing and unwilling to create something, creating jobs that are all the same. It's nice to get involved and follow your passions and your art.
What advice would you give students graduating in 2019?
My advice is to not fall into the error of having already learned everything. It is not so. The world of design is constantly evolving, every day there is a different trend so keep learning and keep up to date on what's happening, always keeping your style!
Where do you think design is heading in the next five years and how will you adapt?
It is difficult to say. Design is constantly changing, it's like fashion, changes something every day, but what doesn't change is functionality and imagination. If you follow these two constants you will create something efficient and creative. I will adapt as I have always done, looking at the trend of the moment, but incorporating it in my style so as to make it my own.
Create simple things—Adding is easy, removing is much more difficult.
What is the design landscape like on your city and where do you fit in?
I live in a Mediterranean island, Sardinia. It's a really nice place, but unfortunately the design is really undervalued. I believe there is a lot of work to change this perception. Fortunately, there are also people who have understood this and create truly extraordinary things, creating works related to the island's tradition but also of great style.
What’s the best piece of advice you’ve ever received?
It was to create simple things. Adding is easy, removing is much more difficult.
