That I’d have better design resources, my uni was selling Pinterest pretty hard as the one place for inspiration. It wasn’t until later that I understood how much better Instagram or Tumblr was to learn about studios, type foundries and inspiration in general. Looking at one place for inspiration will most likely make your own work very one dimensional and I think my work would have looked different / better if I had more inspiration sources at the time.
I was really into making websites and graphics for social media when I was a kid. That eventually led me into a marketing program in high school but I quickly realized it was the visual part of marketing that was the most interesting to me. I started to look at advertising schools and the dream was to become an art director at some fancy ad agency one day. Along the way I learned that I wanted to steer away from the ad industry and focus on graphic design and branding. I was accepted to Berghs School of Communication in Stockholm where I spent one semester before transferring to Academy of Art University in San Francisco. I’ve been in SF for 5 years now, graduated in 2017 and I’ve been working at Hybrid Design summer of 2017.
See question 1. Looking at what other people are doing is probably one of the best things you can do to develop your own skills. Having a curious mind is also gonna help you. If you see things you like, try to recreate it to learn different techniques—Skillshare classes are great for this purpose. If you have the opportunity to do an internship I’d highly recommend it. Working at a real studio with real clients is very rewarding and is most likely different from the work environment you’re currently used to have when you’re in school.
It’s very competitive in a good way. A competitive scene pushes the studios work forward, making them want to come up with new and unique ways of building brands. I think companies in general care more about design today than they did 10 years ago and it shows, especially in the tech industry. Also, I think some of the most impressive studios and creatives in the world are in San Francisco / Bay Area.
Time will tell, but for now I’d like to stay in SF. I have a great job with great people and I want to continue to make dope things.
Some time in the future I’d love to see what’s going on in Europe, before returning to Sweden.
Stay positive, work hard, be kind, have fun.