I’m a fourth generation designer, so it was kind of a given. I even had helvetica typeface blocks hanging above my crib.
I used to spend a lot of time at my fathers studio as a child. I then started to do my own small magazine and even got to choose colors for some of my father’s projects. I think I was about 5-6 years old.
I studied at University of Art and Design Helsinki, these days called Aalto University and Central Saint Martins London. My 'first job' was in fifth grade, I designed christmas cards that we sold to collect money for a school trip. But my first real job was designing a football symbol for my local team.
I’m a graphic designer and a founder of Creative Agency Bond. I work mostly with branding, which means that help companies to create news brands or refresh existing ones. My clients have included: Design Museum, Diesel, Heineken, Flow Festival, Foot Locker etc.
There’s no typical work day for me! Client meetings and lots of hands on work with a team or by myself.
Alexey Brodovitch, Paula Scher, Vince Frost, M/M Paris
Creativity, eye for detail.
We look for great potential! But our candidates need to have good creative eye, eye for detail and good design thinking. We also look for motivated people.
Bond is a brand-driven creative agency. We create and redesign brands. We help new businesses and brands get started. We refresh and revolutionise existing ones for growth. Our services include identity, digital, retail & spatial, and packaging & product design.
Bond brings together talent from different fields to create cross-disciplinary solutions for brands. Our team includes graphic, spatial, and strategic designers, producers, digital developers, copywriters and artisans. Our working model is agile and designer-driven. We have studios in Helsinki, Abu Dhabi and London.
We always have a lead designer for each project, who has the final word.
Not at the moment a freelancer. In-house work would depend on the brand. I have worked in-house for Diesel and Nokia.
We have a lead designer, designer, producer and strategic. We love our producers because they can pull all the strings and put them together.
There are so many.. In majority of our projects, we work with collaborators. The most interesting was a project we did with the Arab graffiti artist called Nugamshi.
I’m happy to say that I haven’t encountered any big disasters. Of course, it is always important to learn from any mistakes you make.
I would have emphasised more on animation and moving image.
Working at Diesel, founding Bond and its studios in Helsinki, London and Abu Dhabi.
Use hammering technique when selling ideas to clients, be persistent and believe in your own ideas!
Five years is a very short time to think of any drastic changes. Of course, there will be new techniques and tools. The role of moving image and mobile will keep getting bigger, so everything you do needs to work on a screen.
Be passionate in what you do. It’s cliche but its true.
Very big role. Without it, you’re out. One of our strengths is combining traditional graphic design skills with digital.
The landscape is small but has high quality. Scandinavian/Nordic design is a strong brand in itself.
Bond will become a boutique creative studio network with 5-7 studios around the globe.
Important, but not a necessity. It helps, but ever more important is to do your own job well.
My baby girl turns two and now my wife wants to have another baby. Professionally, I’m working on some very interesting projects: music festival identity, a university identity, jewellery branding etc..
Work, sleep, eat, work, sleep, eat, work, sleep, eat.