I’m currently a Gold Coast based freelance creative. I was brought up in the construction industry and first studied a Bachelor of Built Environment in Landscape Architecture. While working at tract they went through an extensive re-brand by Garry Emery and I was absolutely fascinated with the process... I quickly realised a much preferred inclination toward branding and went back to study at Design College Australia, then was accepted into News Ltd AWARD school.
After working with several studios over a few years including CRU Digital and TUSK Agency, I went full time freelance in August 2013 to free up time to pursue some personal projects.
Working with several studios, I was exposed to some of Queenslands largest companies including Arrow Energy to help define them as one of Queensland’s premier CSG companies, positioning the Gold Coast SUNS, and turning The Golden Sans Project into a reality.
The Golden Sans Project initially started as an instagram based blog which quickly developed into a full image-based research project documenting residential and urban type which has forged the identity of the Gold Coast. Type which has stood the test of time; type which has forged the identity of the Gold Coast, and type which is eternally etched into the memories of anyone who has spent time on the Gold Coast. Hotel, motel and residential signage form the visual representation of The Golden Sans Project, and pay homage to the heritage of the city.
I’m always on the search for new typefaces that are well thought and generally clean. I’m yet to find one that has really captured me early in 2014, something less screamy and more story telling, and flat (project pending). Im also fascinated with original brush type (interested to see the progression from what was a big year in hand lettering. Just no more chalk please) and generative typography.
An exhibition for The Golden Sans Project in March, developing some GSP Products, and a new publication with some creative partners.
Work really really hard, make connections, absorb everything, keep learning, keep experimenting, get fired, stretch, purchase a battery charger, cover your mac products if you live near the coast, go to the nursery, spend more time outside then in, don't be easily offended, have non design specific related experiences and find your passion project.