Featured Studios


September 2017

Did you ever draw out your own versions of logos as a kid? Or played around with type on your assignments? Well we had a chat with Aaron Poe from Ammunition —who was fascinated with 'branding' at a young age looking at bands and sports teams as he grew up— he shares with us some great advice and even how this has influenced who his dream client might be. 

What are some of your earliest creative memories and what lead you into design?

When I was three years old, I was fascinated with the rock group KISS. I absolutely loved their album art and face paint. Very conceptual band with a bold graphic approach. KISS is as much a ‘brand’ as they are a rock band. As I grew up, I became a multi-sport athlete, and was intrigued by the branding within the pro sports world. I had a massive collection of baseball hats. During my junior year in high school, the MLB announced two new expansion teams – the Colorado Rockies and Florida Marlins. I sketched what I thought would be cool logos and color palettes for both teams. A purple, snow capped mountain with a baseball streaking by for the Rockies and a twisting marlin with a baseball in its mouth for the Marlins. When both teams rolled out their uniforms for the inaugural season, they pretty much looked exactly what I had sketched. That’s when I realized I could turn art into something commercial. My first year in college landed me in San Diego, where I designed hats and t-shirts for a surf/skate brand called SRH. That was the first time I saw my work out in the real world.

Where did you study and what were some of your first jobs?

After studying photography in San Diego and then LA, I realized that wasn’t what I wanted to do long term. So my girlfriend (now wife) and I picked up and moved to New York in November 2001. It was an interesting time, because 9/11 had just happened. I went to Parsons, The New School for Design to study graphic design. I graduated in 2006 in with a degree in Communication Design, which was a really great program, with tough, influential professors. That experience opened up my mind conceptually. New York is still the most inspiring place I’ve ever lived. During my senior year, I took internships at the NFL, Surface magazine, and a boutique agency called Chandelier Creative. Upon graduation, I landed at a design consultancy called Third Eye Design (now known as Noë & Associates), which also had studios in Glasgow and London. The New York studio was small, it was just 3 of us, and I was their first American hire. I worked on a few brand identity projects for various clients across real estate, spirits and lifestyle sectors. It was a great experience. I’m still friends with them to this day.

Who are your top five design crushes right now?

I would be hesitant to focus on individual designers because it’s rarely ever ‘one person’ responsible for the creative results. So my top five design studio crushes, in no particular order, would be: Red Antler (NY), SubRosa (NY), ManvsMachine (London & LA), Gretel (NY) and BASIC (San Diego).

Do you ever wish you were a freelancer or in-house designer?

Freelancer, no, not really. I like to surround myself with other creatives and receive a consistent paycheck! After 12 years of agency life, I’ve definitely thought about going in-house. I just never felt compelled enough to take the leap. My career priorities are People, Purpose and Pay. In that order. I need to be surrounded by really creative people, which usually leads to the right cultural fit. I also need to feel like what we’re trying to do everyday has a meaningful and positive effect of some sort to human beings. Of course, we all work to make money, but if the first two priorities are aligned, the money tends to follow.

Top: Packaging design for sustainable beauty brand LXMIBottom: Packaging design for the Square Stand

What career advice would you give your 16yr old self?

To learn the subtle art of not giving a fuck. As a teenager, I lacked the confidence to not care about what other people thought of me. I got caught up in the social scene and probably didn’t put my energy in the right places, which delayed my decision to get into the design profession.

Who would be the “dream client” that you would do anything to work for?

This is an interesting question, I get this one a lot. For me, it’s not about any particular ‘dream’ client, its more about… what problem would I love to solve through design? For that reason, I’d love to rebrand and redesign Craigslist. I fully understand why the site shows up the way it does. In fact, it’s part of its charm, but I would love to make it even more functional without sacrificing page load or losing its brutal design aesthetic. I think it would be a fun UX/UI challenge and an interesting typography exploration. So much room for improvement there!




Subscribe to our weekly newsletter and join our design community of emerging graphic designers around the globe.


Add a job!

Price ($AUD): {{ job.boosted ? job.type.boosted : job.type.base }}

What you get:

  • TDK Job board posting for 3 weeks (website, newsletter)
  • Guaranteed instagram post (236,902 followers), facebook post (16,770 followers) and tweet (10,546 followers)

Please note:

  • The image we’ll use on Instagram will be curated by us and loosely linked to your company to get the best results for you from our audience. Sit back and relax, we’ve got this!
  • Internships are cheap to post, but please be respectful! This is is not a free design service. Our student and graduate following is of the highest quality and we want to honour their talent. Please respect the students and other commitments they might have time/money wise when submitting your ad. Thanks!
  • We love jobs! And so does our audience. Because our following is mostly students and graduates, the best jobs to advertise are for junior and mid weight roles. Specially graphic design, digital design, typography and illustration. Please note these are paid full time or part time roles, so if you have a one off project to advertise, put it under our Freelance jobs dropdown instead. Thanks!
  • (Please note the image we’ll use on Instagram will be of our choice and no necessarily from your company, but will be loosely linked to your ad, it will be the highest of standards and one which you will get the best results from our audiences with. Trust us, we’ve got this!)
  • Welcome to our new section for freelance one-off jobs! To keep things simple, we want to connect you with the talent by advertising what you need, and encouraging people to email you directly with an example of their work. You can choose who to work with from all the submissions you receive. Everything is done online, and you can expect a designer to be dealing with you remotely. The good news is you won’t be limited to talent locally - this is advertised in each of our cities, meaning you will get a much higher standard of work to choose from. Picking a budget is very hard - we do not encourage work for a fiver like some websites, because you will end up with something worth a fiver!

    Our community is full of the best emerging talent, and a average price should be around half of that of a professional. Our community is full of the best talent, and a average price should be around $65 p/h.
  • (Please note the image we’ll use on Instagram will be of our choice and no necessarily from your company, but will be loosely linked to your ad, it will be the highest of standards and one which you will get the best results from our audiences with. Trust us, we’ve got this!)

  • {{ invalidInput() }}

    Successfully submitted job!

    Your job listing will appear on the site after it has been approved by our team.