Based in Dublin, Gosia Bugaj is a visual designer with a background in branding, interiors and creative direction. In this interview, she shares how early studio experiences shaped her path, why personal projects matter, and how staying curious is key to building a long-term creative career.
Can you tell us a little about your first few steps in your career. Was there a moment or experience when you realised this was what you'd do as a career?
Earning my Bachelor’s degree in Visual Communications from Limerick School of Art and Design, I moved to London, where I worked as a Graphic Designer at an award-winning design and interior studio. There, I managed projects from concept to completion for a diverse portfolio of global clients.Working as a part of a close knit team in a design studio was one of the most valuable learning experiences — I saw how the studio operates and the importance of collaboration whilst working in a team. It helped me realise that I wanted to pursue a career within the design sector.
What lessons from your career have most shaped your style and approach?
The biggest lesson for me has been learning how to build strong client relationships, communicate effectively and navigate the sales side of design.
Collaborating with colleagues and clients has shaped a lot of how I work, whether teaming up with other freelancers or being part of a larger team, I’ve learned that there’s always something new to learn from others and that the best ideas often come from shared perspectives.
What needs to change, so emerging and under-represented creative professionals have more opportunity, are seen and heard?
How important is it that creative professionals find their unique voice?
Looking ahead, what do you think are the key factors that will influence change for creative professionals?
Evolving technology and AI are revolutionising the way we create — pushing us to adapt and innovate constantly.
Many designers are opting for freelance roles to regain control over their creative process, schedule and flexibility. This shift toward independence is redefining how we work, making adaptability and continuous learning more essential than ever.
How much does your city influence your work?
Dublin has significantly influenced my work. The city's vibrant design scene and rich history continually inspire new ideas, motivating me to experiment and refine my style.
I'm thrilled to be part of Ireland's expanding creative community and am passionate about helping to elevate the standard of design here.
Tell us some of your favourite, creative professionals and inspiring places in your city!
I am consistently inspired by independent type designers, artists, and recent graduates from LSAD and NCAD. Their work brings a fresh perspective and a bold, experimental energy that is truly exciting.
Additionally, the vibrant street art throughout the city, the signage on independent shopfronts, and the standout branding of new hospitality venues continuously catch my eye and spark new ideas.
What should emerging creative professionals keep in mind as they begin their design career?
Keep up the personal projects, this is where you can really showcase your creativity, versatility, and passion. They give you full creative control and let you highlight your unique style, which can attract the right clients and opportunities.
Stay curious, experiment and be patient. Trust your vision, embrace challenge and never stop learning.