Ayang Cempaka is an Indonesian illustrator based in Dubai whose work is infused with bold colours, nature, and the spirit of her Yogyakarta roots. Trained as an architect, she turned fully to drawing in 2010, weaving storytelling, culture, and play into her practice. Guided by honesty and joy, Ayang creates art that connects people through emotion and everyday moments.
Can you tell us a little about your first few steps in your career. Was there a moment or experience when you realised this was what you'd do as a career?
I grew up in an artististic family — my mother is an artist, my grandfather was an artist, and my aunts and cousins are dancers, teachers, poets, and makers. Art has always been the language of my home in Yogyakarta, Indonesia. Even though I graduated as an architect, I felt pulled to create in my own way. I started by opening a small creative studio, working with artisans to make handmade embroidery and leather bags. When I moved to Dubai in 2010, following my husband’s career, I turned fully to drawing. It felt so natural — as if it had always been in my blood — and I knew then that illustration was more than just a side passion, it was my path.
What lessons from your career have most shaped your style and approach?
The biggest lesson has been to honor where I come from and weave my story into my work. Growing up in a community where art, craft, and storytelling were part of daily life taught me that creativity is not separate from living — it is living. My style is shaped by bold colors, nature, and a sense of play, but also by resilience: moving countries, raising children, and rebuilding myself through art. I’ve learned that vulnerability and honesty are as important as technique, and that’s what gives my work its heart.
Tell us about the core values or philosophies that guide your creative practice.
For me, my creative practice is guided by honesty and joy. I want my work to feel alive, to carry stories and emotions, not just look pretty. I always go back to nature, playfulness, and the little everyday moments — they keep my work grounded and human. And I try to create with kindness, in a way that doesn’t harm the earth, while making art that connects people to themselves and to each other.
What needs to change, so emerging and under-represented creative professionals have more opportunity, are seen and heard?
I think the creative world needs to open its doors wider. Too often, we only hear the same voices or see the same stories being celebrated. But creativity is everywhere — in small towns, in different cultures, in people who didn’t follow the “expected” path. What needs to change is giving real access and fair chances: proper pay, more diverse platforms, and space for those voices to be truly heard. Emerging and under-represented creatives shouldn’t have to bend themselves to fit in — the industry should grow bigger to include them.
How important is it that creative professionals find their unique voice?
It's everything. Your unique voice is what makes your work unforgettable and true. Trends come and go, but your story, your experiences, and the way you see the world — that’s the part no one else can copy. Finding your voice is really about trusting yourself and letting your truth lead the way!
Looking ahead, what do you think are the key factors that will influence change for creative professionals?
I think change will come from community and honesty. Community, because we can’t do this alone — we need spaces that support and celebrate each other. And honesty, because people are tired of perfection; they want real stories and real voices. If we keep showing up with truth and connection, that’s what will move the creative world forward.
How much does your city influence your work?
Dubai has influenced me in unexpected ways. It’s a place where cultures meet, and that mix has pushed me to think more globally about my art. At the same time, the contrast between living in a very modern city and carrying the soul of my Indonesian roots often shows up in my work, I draw from both worlds.
How much does your culture influence your work?
My culture is everything to me. Growing up in Yogyakarta, I was surrounded by art, dance, and history , but also by the closeness of nature. Indonesia’s wild forests, animals, and colors have always been my biggest inspiration. They shaped my eyes and my heart. Even when I live far away, I always carry Indonesia spirit — the tigers, the flowers, the rhythm of my homeland — into my drawings.
Tell us some of your favourite, creative professionals and inspiring places in your city!
I find inspiration in little pockets of the city — walking around Alserkal Avenue, visiting Jameel Arts Centre and Dubai Design Districts, or even just sitting in a quiet café with my sketchbook. What inspires me most is seeing how people from so many different backgrounds bring their creativity here. Those everyday encounters remind me that art can grow anywhere, even far from where your roots are.
What should emerging creative professionals keep in mind as they begin their design career?
Don't wait until you feel “ready.” Start with what you have, right where you are. Your path doesn’t need to look like anyone else’s — your story, your struggles, your background, that’s your magic!! Stay curious, stay playful, and let your work carry a piece of your heart ♥️
Is there anything else you'd like to add?
Just that art has the power to heal, to connect, and remind us we're not alone.
If my work can spark a little joy or comfort in someone's day, then I feel I've done my job!
If my work can spark a little joy or comfort in someone's day, then I feel I've done my job!
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