Sunny Tianqing Li

Daniel’s pick: Alright, let’s talk about identity. Consistency (amongst other things) is what makes a successful identity system. The projects Sunny has developed work very well because they talk to each other, inserting themselves within their consumers’ imaginarium. Her work feels fresh, experimental when needed, something different than what you see out there. I think her use of typography as patterns and photography framing in the project STORM KING ART CENTER is a clever way of creating a unique solution and brings the identity together as a whole.