Adam Ridgeway

Sam’s pick: I look for design thinkers. A designer who can establish a nice or idea, then look to extend that idea in a clever or unusual way without forcing anything.I enjoyed his ‘Plots' and 'Extrapolation Factory’ projects as they demonstrate an understanding of typesetting. He’s able to do the small things right. Optimal line lengths, very few widows and orphans and an understanding of a grid were all evident. Adam has a clear and well designed portfolio – nothing too tricky, a short and easy to read description for each project and a simple but well designed structure