Original Interview: July 2014

JuiceBox

Perth studio JucieBox just launched it’s new website this week! Joel Pember tells us why he loves WA and what makes a great graduate, after taking part in THREESOME Perth with ‘Stop the Slogans’. Nice one!

Tell us about how you got started in the industry?
JuiceBox started with the meeting of three talents (Photographer, Designer, and Developer) and a collective desire to create new things for Perth. When had somewhat confused beginnings, with involvement in many things from cultural events and music video clips, gallery shows and websites. But after six years in the game we have found our focus delivering an strategic mix of branding and digital for a diverse list of clients.

What do you love creatively about where you live and work?
I cannot think of a better city to have lived in creatively over the last decade. Perth has been busy transforming itself from a sleepy country town to a vibrant, culturally rich metropolis and still has a long way to go.

Our studio is located on the fringe of Northbridge, an inner city area that has been somewhat misrepresented in previous times, but is slowly being rediscovered due to strategic redevelopment by city authorities and the arrival of many artists and creative entrepreneurs. In 2016 the City Link project will be fully completed and the train line that has physically divided Northbridge and the Perth CBD will be sunk and many new spaces, buildings will come to life again. As more people flow into the local area its amazing to see how the community responds. Already vast changes and improvements have commenced, with significant public and private investment in the area.

Juicebox

Juicebox

What are your go to blogs for inspiration?
I’ve asked around the studio, so this list is a mix of responses –

underconsideration.com
itsnicethat.com
butdoesitfloat.com
arstechnica.com
thenextweb.com/au
smashingmagazine.com
mr-cup.com/blog
aisleone.net
bench.li
techcrunch.com
sitepoint.com

Plus a healthy dose of Pinterest and Behance for good measure.

Juicebox

Juicebox

What qualities and skills to you look for in a graduate?
Of course raw talent and technical skills are important, but the reality of a successful graduate lies in his/her ability to mix culturally, confidently bring new ideas to the table and proactively seek to improve his/herself and the studio.

Whats the big goal in the next five years?
We want to create a robust strategic offering for our clients, backed with full service agency capabilities. We’re not looking to go head-to-head with the bigger agencies, we like the mid-tier space that we currently occupy, we are simply seeking to improve the value and experience when engaging JuiceBox.

juicebox.com.au
Twitter: @juiceboxcomau
Facebook: juiceboxcreative
Instagram: @juiceboxcomau

Juicebox

Juicebox