TDK is slightly different to most new design communities. Instead of trying to building a community remotely, Director Frankie Ratford (plus others!) physically travel to each place to learn about local design events, interview designers and talk at design schools.
In 2013, TDK brought an awesome 1983 Toyota Hiace and hit the road! The project went for 5 months, with over 11,000km and was completely self funded. We spoke at over 30 universities and design colleges across Australia and met with many of the top Creative Directors from Brisbane, Sydney, Melbourne, Adelaide and Perth. We also drank a lot of beers and hang out with students and grads country wide. We had an absolute blast – check the video for a quick overview and check out the work from the shows we facilitated whilst on the road – THREESOME. Yeah!
TDK AUSTRALIA (TAS ONLY)
In 2014, TDK finished up the Australian leg of the tour with a month travelling around Tasmania, to tie in with the AGDA Awards taking place at MONA in Hobart that year.
TDK NEW ZEALAND
Early 2015 we spent 10 weeks on the road hitch hiking across NZ! The goal – to meet as many creatives as possible, build our new NZ site and not get murdered! We launched an international Instagram typography competition for designers to create our hitchhiking signs with 500+ entries globally, which finished up in Auckland with a big exhibition to showcase all the amazing type from around the world, with the spotlight fully on NZ, design and incredible destinations.
Check out the artworks here: #tdkthumbsup